Founder @BrandNewGame, Gamification Academy
Talk: The Gamification Canvas
As the opening speaker, Bart will present a theoretical framework that he has developed and has been using in the past decade. He will focus on why it is so important to start of with the right objective, challenges and behavior. Apart from the Gamification Canvas he briefly explains the GameStorm method and shares some key-learnings from successful projects of the past for clients like Air France – KLM, Foot Locker Europe and Vodafone.
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Bart wrote three books about gamification and applied games, of which one can be dowloaded for free at brandnewplayground.com. He is founder of BrandNewGame and the Gamification Academy and lives and works in Amsterdam – The Netherlands